This packaging concept just popped on the Internet, spreading (eh ! eh!) itself on an alarming number of gadgetry/lifestyle/geek novelties sites and blogs, all of them cloning this stone-engraved statement : "would revolutionize single serving butter". Oddly, this definitive sentence doesn't even come from the root news, posted on Yanko Design.
Innovation. It is rather unclear in which way this package would bring a substantial improvement : as far as I know, creating a food container with parts also acting as cutlery is already an old challenge, especially in the dairy products domain. A simple googling scoops some established patents (see the italian DIPILEG Spoonpot's, or this US patents string, from the 70's). The real invention could remain in the KISS approach of the design : the spnife, or knoon, or whatever that forms the lid come in one solid piece, without requiring any complex folding, bending, twisting or tearing actions, as in former patents. But like its predecessor, it fails on a crucial point : I prefer to keep both sides of my cutlery clear from store clerks and indecise Costco™ customers finger grease (if not worse). Hence the improvement's improvement suggested in the YD post, the safety plastic cover. In other words, ourspnife spatula lid is no longer the only lid on our container. Revolution, schmevolution...
Feasability. Plastic container, doable. Wooden spatula, doable. Safe food-compliant seal between wood and plastic ? I have no idea. Could be solved by the necessary mean of the safety plastic cover, which is never illustrated, by the way.
Usability. I won't argue about the fact that this single-serving ration puts you, de facto, on top of the polar bears kill-on-sight list. It isn't the point. In this particular field, I would say the Butter ! Better ! concept would be pretty efficient, once solved the hygiene issue. Remove the ghost safety cover, take apart and wield your spknife lid, and voilà, you're ready to spread butter.
But this apparent elegant "user-friendliness" has a hidden cost. It's hard to not forecast the shipping issues or premature opening guaranteed by the protruding handle.
As stated in many comments to this invention, it would be way safer, cheaper, and easier to conditioning butter in sauce-packets like squeezable pouches. Does it sound less modern ? Think Space Age, sacrebleu !
Scamazing rating : scam.
Innovation. It is rather unclear in which way this package would bring a substantial improvement : as far as I know, creating a food container with parts also acting as cutlery is already an old challenge, especially in the dairy products domain. A simple googling scoops some established patents (see the italian DIPILEG Spoonpot's, or this US patents string, from the 70's). The real invention could remain in the KISS approach of the design : the spnife, or knoon, or whatever that forms the lid come in one solid piece, without requiring any complex folding, bending, twisting or tearing actions, as in former patents. But like its predecessor, it fails on a crucial point : I prefer to keep both sides of my cutlery clear from store clerks and indecise Costco™ customers finger grease (if not worse). Hence the improvement's improvement suggested in the YD post, the safety plastic cover. In other words, our
Feasability. Plastic container, doable. Wooden spatula, doable. Safe food-compliant seal between wood and plastic ? I have no idea. Could be solved by the necessary mean of the safety plastic cover, which is never illustrated, by the way.
Usability. I won't argue about the fact that this single-serving ration puts you, de facto, on top of the polar bears kill-on-sight list. It isn't the point. In this particular field, I would say the Butter ! Better ! concept would be pretty efficient, once solved the hygiene issue. Remove the ghost safety cover, take apart and wield your spknife lid, and voilà, you're ready to spread butter.
But this apparent elegant "user-friendliness" has a hidden cost. It's hard to not forecast the shipping issues or premature opening guaranteed by the protruding handle.
As stated in many comments to this invention, it would be way safer, cheaper, and easier to conditioning butter in sauce-packets like squeezable pouches. Does it sound less modern ? Think Space Age, sacrebleu !
Scamazing rating : scam.
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