K.I.S.S.

K.I.S.S. is an acronym for "Keep It Simple, Stupid", a well known design principle. According to Wikipedia, there's many variations, as "Simple & Straightforward", "Small & Simple", "Simple & Sweet", etc., etc.
It was once a wise word shared in state-of-the-art design and engineering circles, now it's a quite obvious feature in the seductive scheme of some mundane conceptual projects. How can you blame a design aimed at simplify manufacturing process as well as user's life ?

The bottom line : frequently, the simplest things are already discovered. "New simplest things", while being charming, come often with hidden costs, or mysteriously undocumented flaw. In the Designorant book, K.I.S.S. is a sure way to fork astronomical amounts of Scamazing scam points.